How do we turn tiny seeds into super powers?

We grow our naturals in rich soil using eco-friendly practices whenever possible to preserve their goodness. Then science gently harvests the good-skin benefits. To deliver the best results.

Eco-friendly farming ensures nature’s finest.

We source our natural ingredients in areas best suited for their growth. By using eco-friendly practices, like proper crop rotation and pesticide-free fields, our naturals keep their strength.

A gentle process for potent ingredients.

To preserve the natural purity of oat, soy, feverfew, kiwi and blackberry, we don’t add unnecessary chemical solvents or excess heat to extract their essence.

We respect our naturals and formulate with care.

Natural ingredients are gently combined with innovative formulas. Then our products are tested for safety and efficacy to make sure they deliver visibly healthier looking skin.

oat ingredient in aveeno active naturals

Prebiotic Oat. The super-skin nurturer.

Think all oat is alike? It isn’t. Our prebiotic oat helps replenish skin’s natural barrier and support its natural ecosystem, for a healthy, balanced skin...

soy and soybeans as an ingredient in aveeno active naturals

The super powers of soy.

The buzz about soy goes back to traditional Chinese medicine.  It was known that soy’s proteins, lipids and vitamins had super moisturizing powers, and help even skin tone and boost radiance. It’s still true today...

daisy feverfew ingredients in aveeno active naturals

Feverfew. More than just a few benefits for sensitive skin.

This natural anti-oxidant battles free-radicals, calms redness, soothes even sensitive skin and is 10 times more potent than vitamin C...

blackberry natural ingredients in aveeno active naturals

Blackberry. The age-old answer to ageless skin.

Oh, the renewal powers of blackberry. Our formulas with blackberry helps smooth wrinkles, reduce the visible effect of collagen loss and strengthen skin’s moisture barrier...

kiwi natural ingredients in aveeno active naturals

Kiwi. A radiant complexion’s best ally.

Kiwi is nature’s moisture-magnet. Our Kiwi complex preserves skin’s moisture and locks it in, for a fresh dewy look and soft, supple texture. Pure radiance...